W7 is a British cosmetics brand established in 2002, renowned for offering high-quality, cruelty-free makeup products at accessible prices. The brand's extensive range includes foundations, eyeshadows, lipsticks, and skincare items, catering to diverse beauty preferences. W7 is particularly noted for creating affordable alternatives to high-end products, such as their Lumina Multi-Glow Face Filter, a dupe for Charlotte Tilbury's Flawless Filter foundation. This approach allows consumers to achieve professional-quality looks without a hefty price tag. W7's commitment to inclusivity and innovation has solidified its reputation as a go-to brand for beauty enthusiasts seeking both quality and value.