Ted Baker is a British fashion brand established in 1988, renowned for its distinctive blend of classic British style and contemporary design. Initially starting as a menswear label in Glasgow, the brand quickly expanded to include womenswear, accessories, and lifestyle products, all characterized by high-quality materials and attention to detail. In recent years, Ted Baker has faced financial challenges, leading to the closure of its UK high street stores in 2024. However, the brand has transitioned to an online-only model, continuing to offer its signature collections through digital platforms. This shift reflects Ted Baker's adaptability and commitment to providing stylish, quality products to its customers worldwide.